OK...here's my speculations on the Atari Box (I really hope they change the name before release). It's PC-based hardware. PC's are good for just about anything you can imagine these days. And XBOX has proved that you can take PC parts, create a custom BIOS, slap it in a fancy shell, and be somewhat successful. And there are operating systems on the market that are free to use for whatever your heart desires.
For many years now their has always been the attempts to bring a Linux-based gaming console to the masses. But none have ever made it past the prototype phase. On the other side, Steam is a successful place to get digital gaming content for your computer. Let's face it...it is successful to a point and about the only way to obtain some games. However, dedicated Steam gaming hardware (PC's in a fancy shell) were expensive and I don't think sold very well. Even with well known brand names slapped on them.
Now...picture this if you will. Atari Box + games in a download-only format. Four USB ports on the front could mean a four-player system. They didn't show a controller probably because one is not being made or not ready for show. It would make sense to slap a Linux-based OS in it and follow the steps of Ubuntu where you have a central access point for software (meaning games). It would also mean saving money because you wouldn't be releasing a physical format. More work and money could be concentrated on producing games in digital format. However, I worry about the amount of storage space they plan to include in the system if any. I also worry about what digital games will be offered to the public.
I'm not trying to dog it in any way and really hope it puts Atari back on the map. But I do have to be a bit concerned because XBOX has already blown away many followers with their new X1X console coming in November. And Nintendo, while not doing good at keeping hardware on the shelves (nothing new right?), it is not hard to see that Switch is a success for them. I'm not sure about PS4 sales because Sony bored me to sleep many times with their E3 show this year.
I feel that for Atari to be successful with their new hardware it should be priced with in reason. And I would place it in the $200 to $300 range. I would also suggest that they support 4K but not only 4K. Not all of us have a 4K TV nor plan to get one. I just hope Atari isn't shooting themselves in the foot with this console. But I would expect them to show more by the time the holidays are upon us. It's an "Atari" tradition.
Whatever it is Atari has my attention and I can't wait to see more development on this. I just we don't end up disappointed in the end.