Jump to content

Join the World of Atari!

Sign In or Create Your Atari I/O Account to join the party! Membership is always free! Gain full access to an amazing new retrogaming community with UNLIMITED member features, weekly high score championships, and prizes. Join other friendly retrogamers as we celebrate nostalgia & classic games, from Atari to Nintendo, Sega, TurboGrafx-16 and beyond!

Photo

Caldor "Price Break!" Ad for Atari & ColecoVision - Friday, March 11, 1983


  • Please log in to reply
9 replies to this topic

#1 The Professor

The Professor

    Moderator

  • Moderator
  • 1,031 posts

Posted 20 June 2017 - 01:11 PM

Here is a vintage Caldor newspaper ad for Atari and ColecoVision games. This ran in the Poughkeepsie Journal on Friday, March 11, 1983. I think it's interesting that they're advertising Donkey Kong for Atari 2600 in the ColecoVision section. It was a Coleco product, but better suited in the Atari section, not mixed in with ColecoVision games. That seems like it would be confusing to some. My first thought was "Why would they be advertising Donkey Kong on its own if it came with every ColecoVision sold?" Then I saw it was for the 2600. Also notice that by March, 1983 E.T. was already marked down to $14.76. E.T. had retailed for around $40 during the 1982 Christmas shopping season only a few months earlier. That's quite a price drop!

 

Caldor_Advertisement.jpg

 

Caldor was a discount retailer that was popular in the North East during the 1970s and 1980s. Caldor could best be explained as K-Mart dressed up to look like JCPenny. The interior of each Caldor store was designed to look more like a department store than a discounter, and many were even designed by the same firms used by more up-scale retail environments. They featured wide aisles, bright lighting, and large, colorful display treatment, and were typically remodeled every 6 years. They were best recognized for "The Caldor Rainbow" with a mix of brown, yellow, and orange. Caldor struggled to compete against Wal-Mart and filed for Chapter 11 Bankruptcy protection in 1999. Here are some vintage pictures of Caldor:

 

Caldor_1.jpeg

 

Caldor_2.jpeg


  • Justin, Video 61, MaximumRD and 5 others like this

#2 TrekMD

TrekMD

    Pretzel Member

  • Member
  • 392 posts

Posted 20 June 2017 - 08:24 PM

That is cool.  I had never heard of this store chain. 


  • Justin, The Professor, Video 61 and 1 other like this

Going to the final frontier, gaming...


#3 StormSurge

StormSurge

    Pear Member

  • Member
  • 1,112 posts

Posted 20 June 2017 - 10:43 PM

Caldor was my go-to store here in CT for all things Atari & Star Wars. Lots & lots of memories shopping there.
  • The Professor, Video 61 and Lost Dragon like this

#4 fergojisan

fergojisan

    Orange Member

  • Member
  • 214 posts

Posted 21 June 2017 - 12:11 AM

Got both of my NES Zelda games and the Nelsonic watch at Caldor. We didn't have one in the Atari days.


Edited by fergojisan, 21 June 2017 - 12:12 AM.

  • The Professor, StormSurge and Lost Dragon like this

#5 Mcorleonep

Mcorleonep

    Cherry Member

  • Member
  • 33 posts

Posted 21 June 2017 - 09:47 AM

That would have been the equivalent of Zayre (or Woolco) where I grew up in the Chicago area.  I miss those old stores....


  • The Professor likes this

#6 Atari Creep

Atari Creep

    Pretzel Member

  • Member
  • 468 posts

Posted 23 June 2017 - 10:47 AM

I miss Caldor. Though, I went to Sears for all my Atari needs but mom dragged us to Caldor ALL the time for a great many other things!!!


  • The Professor and StormSurge like this

Don't just watch TV, PLAY IT!


#7 The Professor

The Professor

    Moderator

  • Moderator
  • 1,031 posts

Posted 23 June 2017 - 11:11 AM

That would have been the equivalent of Zayre (or Woolco) where I grew up in the Chicago area.  I miss those old stores....


We had Zayre which I think became Ames around 1990. They had "departments" and a nice area for video games, it was mostly NES at the time. It was a square glass jewelry counter with a sales clerk behind it, and TVs up in the center behind the clerk. That's where I bought Excitebike.
  • Arenafoot and StormSurge like this

#8 StormSurge

StormSurge

    Pear Member

  • Member
  • 1,112 posts

Posted 23 June 2017 - 10:21 PM

Most of our Caldors become Ames. :)
  • The Professor likes this

#9 Arenafoot

Arenafoot

    Atari VCS/2600 Homebrew curator

  • Member
  • 2,169 posts

Posted 24 June 2017 - 02:03 AM

That is cool.  I had never heard of this store chain. 

Me neither.


  • The Professor likes this

consoles I own: Atari 2600 Vader & Jr. (short rainbow) w/box, GCE Vectrex, Radio Shack CoCo2 (64k) w/box, Intellivision, NES, SNES, N64 (x3), Xbox (Halo Ed.), PS1 (x3), PS2 slim, Wii, Mattel HyperScan (x2) handhelds I own: Microvision w/box, Electronic Football (by Sears) w/box, Tomytronic Pac-Man w/ box, Entex PacMan2, Coleco Donkey Kong tabletop w/box (w/ Coleco "Perma-Power" Adapter), & all MGA Classic Arcade's and Jakk's Pacific/TV Games Plug-n-Play.


#10 Arenafoot

Arenafoot

    Atari VCS/2600 Homebrew curator

  • Member
  • 2,169 posts

Posted 24 June 2017 - 02:05 AM

We had Zayre which I think became Ames around 1990. They had "departments" and a nice area for video games, it was mostly NES at the time. It was a square glass jewelry counter with a sales clerk behind it, and TVs up in the center behind the clerk. That's where I bought Excitebike.

We did too! Bought alot of my Atari games brand new around 1986-1989 for $4.99 each from there!

Attached Thumbnails

  • zayre.jpg

  • The Professor likes this

consoles I own: Atari 2600 Vader & Jr. (short rainbow) w/box, GCE Vectrex, Radio Shack CoCo2 (64k) w/box, Intellivision, NES, SNES, N64 (x3), Xbox (Halo Ed.), PS1 (x3), PS2 slim, Wii, Mattel HyperScan (x2) handhelds I own: Microvision w/box, Electronic Football (by Sears) w/box, Tomytronic Pac-Man w/ box, Entex PacMan2, Coleco Donkey Kong tabletop w/box (w/ Coleco "Perma-Power" Adapter), & all MGA Classic Arcade's and Jakk's Pacific/TV Games Plug-n-Play.





0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users