The $9.95 a month for unlimited theatre movies? I too thought it was too good to be true but my significant counterpart and I both got one so we could give it a try.
So far combined, we've seen $92 worth of movies for $19 and even got to see the new IT and Close Encounters of the Third Kind with it. Those two alone made the price of the subscription itself worth it. We love movies and watch them a lot but don't really go out to the theaters and for a good reason, it gets expensive.
We're taking advantage for what it is for now but the reality is, there just aren't that many great movies to see right now. Blade Runner is the next one I'm really interested in seeing and then after that, will probably cancel because even as much of a great deal it is, just going out to see a movie 6 times a month to really take advantage of the subscription seems kind of... excessive.
Does anyone else have a subscription? The only downfalls I see are you can't see 3D movies (not a big deal to me) and they can't be FathomEvent movies (though I was still able to watch CE3K) just as long as they're not on a special wall to wall screen that AMC seems to have implemented.