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Kodak Wants to Revive Super 8mm Film with a New Camera


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Eastman Kodak Co., the photography pioneer that was disrupted by the digital revolution, is placing a new bet on a gadget from a simpler time.

 

The company is using the 2016 Consumer Electronics Show to lay out plans for a film camera based on the Super 8 design launched 50 years ago. Kodak stopped producing Super 8 units in 1982, after video cameras savaged the market for home movies made with film.

 

Kodak introduced two models that are both the same and very different. The first Super 8 camera is a "retrofuture" design with a 21st century take on the classic version of the Kodak 8mm camera. These will be released in limited quantities in 2016 as a limited edition product, and is expected to sell for under $700. The second Super 8 camera is functionally nearly identical to the first, but is wrapped in modern design and will go on sale in 2017 for a much lower price.

 

 

 

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Kodak is also introducing a modern way of processing 8mm film. When you purchase Kodak Super 8 film you will be buying the film, processing and digital transfer. The lab will send you your developed film back and email you a password to retrieve your digital scans from the cloud so you can edit and share in any way you choose.

 

 

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Kodak Super 8 Camera: http://www.kodak.com/ek/us/en/Consumer/Products/Super8/default.htm

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This doesn't make sense to me. Wasn't super 8 gone away with because of the quality was grainy compared to VHS and Betamax? Also the cost of developing film has skyrocketed. It seams like they are needlessly adding an extra step if you only get the digital copy anyway. What happens to the film? Also the cameras seem to be very rudimentary compared to modern cameras. I see a lot of washout and overexposure going on with those cameras. Not even a zoom lens, I think that I will pass.

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This doesn't make sense to me. Wasn't super 8 gone away with because of the quality was grainy compared to VHS and Betamax? Also the cost of developing film has skyrocketed. It seams like they are needlessly adding an extra step if you only get the digital copy anyway. What happens to the film? Also the cameras seem to be very rudimentary compared to modern cameras. I see a lot of washout and overexposure going on with those cameras. Not even a zoom lens, I think that I will pass.

 

Retro is in.  With crystal clear HD so easy to get, some amateur filmmakers might want it for the unique look it gives.  Just like how some photographers gravitate towards using old B & W cameras because they like how the pictures turn out.

I could see a hipster crowd adopting this.

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