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RickR

Atari Touch Me

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I wonder why Atari never capitalized on the handheld market. They certainly had the technical know-how to have at least attempted, but after Touch Me, they never made another beyond prototypes.

It hurt them more than we talk about too. They ceded that whole market to Mattel and Coleco. Atari paid millions for the rights to games like Pac-Man and allowed the handheld/tabletop rights to go to Coleco. When it came time to negotiate Donkey Kong, Nintendo decided to go with Coleco instead because they had the ability to put Donkey Kong on a handheld and manufacture Donkey Kong toys. Nintendo has always been a toy company at heart and correctly saw that Atari wasn't, but should have been.

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Indeed I agree, Yo-Yo. It did hurt them.

Atari had great properties that would have made a killing in the handheld market: Space Invaders, Asteroids, Missile Command, Pac-Man, even Breakout. They missed a golden opportunity. I think Missile Command in particular could have been realized as a handheld extremely well.

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Yeah I think they were working on a Missile Command one that would have looked like one of these:

 

post-138-0-26134700-1443810962.jpg

 

Tod Frye discussed these handhelds in the article uncle Arenafoot linked to the other day: http://forums.atari.io/index.php/topic/915-what-are-the-real-facts-behind-pac-man’s-2600-development/

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